The definitive view of the state of the ecommerce industry

One monthly report that distills everything you need to know about DTC performance, consumer sentiment, behavior and more. Delivered straight to your inbox.

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The definitive view of the state of the ecommerce industry

One monthly report that distills everything you need to know about DTC performance, consumer sentiment and behavior, and more

Subscribe now

Research by

A monthly view of the state of the ecommerce industry

The DTC Index pulls together qualitative and quantitative data from an unparalleled set of sources. Capturing info on Shopify revenue, ad spend, campaign performance, credit card transactions, qualitative customer sentiment and more, the DTC Index provides an incredible snapshot of what’s happening at the macro level.

All your burning questions answered in one report

Each month you'll get access to:

KNOCOMMERCE

DTC shopper behavioral insights

Kno helps DTC brands unlock a deep understanding of their customers, using post-purchase surveys for attribution, CRO, CX, product development and more.

Their data set covers:

3,500+ DTC brands
50M+ aggregated & anonymized question responses

Report includes:

DTC shopper social network usage by age & gender
Expected gifting patterns of online shoppers

Actionable, qualitative eCommerce customer insights

Our incredible research sources

KNOCOMMERCE

DTC shopper behavioral insights

Kno helps DTC brands unlock a deep understanding of their customers, using post-purchase surveys for attribution, CRO, CX, product development and more.

Their data set covers:

3,500+ DTC brands
50M+ aggregated & anonymized question responses

Report includes:

DTC shopper social network usage by age & gender
Expected gifting patterns of online shoppers

Actionable, qualitative eCommerce customer insights

COMMON THREAD COLLECTIVE

Insights, modeling and predictions

Common Thread Collective supports industry leading eCommerce brands in producing predictable, profitable growth.

Their data set covers:

Hundreds of P&L's, thousands of ad accounts
Millions of dollars in ad spend and billions in revenue

Report includes:

The Direct To Consumer Confidence Index
Predictive performance models giving you a view of how yesterday's data impacts tomorrow's performance.

aMER predictions and insights

COMMON THREAD COLLECTIVE

Insights, modeling and predictions

Common Thread Collective supports industry leading eCommerce brands in producing predictable, profitable growth.

Their data set covers:

Hundreds of P&L's, thousands of ad accounts
Millions of dollars in ad spend and billions in revenue

Report includes:

The Direct To Consumer Confidence Index
Predictive performance models giving you a view of how yesterday's data impacts tomorrow's performance.

aMER predictions and insights

VAROS

Digital marketing & revenue benchmark data

Varos provides real-time benchmarking for digital marketing & growth KPIs like CAC, CPM, revenue, CVR and more for online businesses

Their data set covers:

6,000 brands
$6bn in annual ad spend

Report includes:

Benchmark data on CPM, spend, ROAS, placements & more by channel
New vs. returning customer revenue on Shopify

eCommerce Benchmark Performance Data

VAROS

Digital marketing & revenue benchmark data

Varos provides real-time benchmarking for digital marketing & growth KPIs like CAC, CPM, revenue, CVR and more for online businesses

Their data set covers:

6,000 brands
$6bn in annual ad spend

Report includes:

Benchmark data on CPM, spend, ROAS, placements & more by channel
New vs. returning customer revenue on Shopify

eCommerce Benchmark Performance Data

LEVEL UP YOUR ECOMMERCE GAME

Get the report in your inbox every month

Get fresh, timely insights, actionable data and impactful analysis from the DTC index. Our deep dive features revenue, performance, and qualitative data covering the biggest DTC brands, plus highlights and insights you’ll never get anywhere else.

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Listen to the monthly State of the Industry podcast

Catch a special episode of the Ecommerce Playbook podcast every month. Join all of us as we preview the monthly report, sharing insights and actionable recommendations based on the data we’re gathering for the DTC Index.